TUNNEL VISION explores the mindset behind the everyday uniform — the quiet confidence that builds before you step into the world. Inspired by the tunnel walk moment athletes take before performance, the campaign reframes preparation as power. It’s not about spectacle, but intention: the internal ritual that grounds you before the day begins.
Voice Narration: Kyrie Irving. Video Production: Sage English. Creative Direction: Asia Irving + Kaya Benitez. Set Design: Ashley Bradshaw. Talent: Kamari Bonds, Kyla Ramsey, Patti Roberts. Photography: Hassan Mahmood. Styling: Shaina René + Allison Rivera. Make-Up & Hair: Elisa Bailon. Script: Kaya Benitez + Sage English. Production Assist: Lyla Kim + Kabia Dianand
The tunnel becomes a state of mind rather than a physical place. In the campaign’s opening scenes, locker-room-inspired environments represent personal rituals — moments of stillness, focus, and self-alignment. Before the lights, before the noise, there is clarity. The world hasn’t seen you yet, but you already know who you are.
As the visuals shift, fantasy dissolves into reality. The tunnel fades, revealing everyday life charged with the same empowered energy. What looks like a pre-game strut is simply someone moving through their day with presence and purpose. The uniform carries through, not as costume, but as identity.
With the Striped Kai Rugby and Felisa Set, The Art of Uniform II: Tunnel Vision re-imagines daily dressing as an act of self-definition. Functional, refined, and expressive, these pieces are designed for those who bring focus, style, and spirit into every arena of life. Because uniform isn’t about blending in — it’s about taking up space, every single time.
